Round 12’s AGS card throws up a classic split: a handful of mid-priced names where Footylab has the scoring chance well ahead of the odds, and a stack of short-priced “should kick one” types where the market is basically charging you for perfection. Fifteen players made the cut from 312 candidates across seven matches, with the strongest value sitting in the Swans’ monster scoring environment and a couple of midfield/runner types the market still prices like pure non-scorers.
Round 12 had a real “teams at the selection table” feel to it, and that matters for anytime goal scorer bets because role and minutes are everything. Sydney’s week was a perfect example, with a debutant coming in against Richmond as the Swans juggled availability. Source: NSW's own Harry Kyle to debut for Swans this Saturday - Play AFL
What follows is a player-led watchlist: where Footylab sees genuine edge in the price, and where the market is asking you to pay overs for a result that’s never as “certain” as the odds pretend.
Published
Thu, 28 May, 8:03 pm UTC
Updated
Sat, 30 May, 8:03 pm UTC
Data refreshed
Sat, 30 May, 7:53 pm UTC
Nick Blakey
Footylab verdict
Value, strong. This one clears the rule-grid comfortably: Footylab has him at 43.7% to snag a goal, while the $3.85 price implies 26.0%, a gap of 17.8 percentage points (anything 10+ is ‘strong’). In a match that turned into a Swans scoring party (170–56), the appeal wasn’t subtle: Sydney’s attack environment and Richmond’s defensive profile both rated highly in the build.
Scoring path
The model likes the mix of opportunity and game style here. Sydney were set up to generate repeat entries and high-quality looks, and that’s exactly the sort of night where a player who can get forward and finish becomes more than a “maybe”.
Price view
At $3.85 you’re not paying for a guarantee, you’re paying for a chance. Footylab’s number says the market left too much meat on the bone for a player in a strong team scoring setup.
Latest news
Blakey’s availability became a major talking point with the club confirming a season-ending fibula injury. Source: Blakey Injury Update
Footylab signal
Nick Blakey is strong value.
Footylab rates the chance higher than the current price implies, with a +17.8 pts edge.
── Odds
Best odds
3.85
Unibet
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
17.8 pts
── Stats context
Stats rating
56.78
Strongest category
team_attack_environment
76.0 pts
Best quoted bookmaker: Unibet
Risk note
Anytime goal scorer prices can swing quickly with role/selection changes, and bookmaker quotes were spread by 0.95 here, so shopping around mattered.
Max Holmes
Footylab verdict
Value, strong. Footylab rated him a 46.5% chance to kick one, versus 32.8% implied by $3.05, a 13.7-point edge (strong is 10+). In a tight one (Geelong by four, 88–84), this is the type of runner/utility scoring profile the market often underestimates.
Scoring path
The case is less about being a pure forward and more about being involved in a functioning attack. Geelong’s team scoring environment rated well, and the opponent weakness rating was solid too, which is usually a good recipe for “not a bag, just one”.
Price view
$3.05 is a classic “mid-price” AGS number. Footylab’s view is that it should be closer to a coin-flip than the market is suggesting, which is why it lands as a strong value call.
Footylab signal
Max Holmes is strong value.
Footylab rates the chance higher than the current price implies, with a +13.7 pts edge.
── Odds
Best odds
3.05
Neds
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
13.7 pts
── Stats context
Stats rating
61.05
Strongest category
team_attack_environment
76.1 pts
Best quoted bookmaker: Neds
Risk note
Anytime goal scorer bets are sensitive to role and game script; even good value can miss if the ball lives in the wrong part of the ground.
Will Ashcroft
Footylab verdict
Value, strong. Footylab had him at 42.0% to score, while $3.50 implies 28.6%, a 13.4-point gap that hits the strong threshold. Even though Brisbane fell 78–103, the pre-game profile still made sense: decent team attack conditions and a role/base goal rate that supports a midfielder/forward type popping up.
How it happens
This is the “mid who can hurt you” angle. The model’s base goal rate and opportunity signals suggest he gets enough looks across a game to make one goal a realistic outcome, even if he’s not living inside 50.
Price view
At $3.50 the market is basically saying “one in three”. Footylab’s closer to “two in five”, and that difference is exactly where AGS value usually lives.
Footylab signal
Will Ashcroft is strong value.
Footylab rates the chance higher than the current price implies, with a +13.4 pts edge.
── Odds
Best odds
3.50
Neds
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
13.4 pts
── Stats context
Stats rating
53.9
Strongest category
team_attack_environment
74.0 pts
Best quoted bookmaker: Neds
Risk note
Anytime goal scorer outcomes are high-variance; a player can have the right role and still finish with zero if chances don’t convert.
Angus Sheldrick
Footylab verdict
Value, strong. Footylab’s 45.9% versus the $3.05 implied 32.8% is a 13.1-point edge, comfortably ‘strong’. With Sydney piling on 170 in the final score, the broader logic held: strong Swans attack environment plus a Richmond weakness profile that didn’t scream “lockdown”.
Scoring path
This is a role-and-chaos play. When Sydney are generating repeat inside-50s, the secondary scorers become live because the ball doesn’t always land on the key forward’s chest. The model’s position goal profile and explosiveness indicators point to that kind of involvement.
Price view
$3.05 is a price that assumes he’s more of an occasional threat. Footylab’s closer to “nearly a 50/50”, which is why it grades as strong value.
Footylab signal
Angus Sheldrick is strong value.
Footylab rates the chance higher than the current price implies, with a +13.1 pts edge.
── Odds
Best odds
3.05
Unibet
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
13.1 pts
── Stats context
Stats rating
60.41
Strongest category
team_attack_environment
76.0 pts
Best quoted bookmaker: Unibet
Risk note
Bookmaker quotes were spread by 0.55, so the best available price made a meaningful difference to the edge.
Zachary Merrett
Footylab verdict
Value, strong. Footylab makes him a 45.9% chance to kick a goal, while $3.05 implies 32.8%, a 13.1-point gap (strong call). This is one of those midfield-led AGS spots where role and match context do the heavy lifting, not “he’s a forward so he scores”.
Role and match context
The model’s opportunity/role score is strong, and the match context rating is high too. That combination usually points to a player who gets forward enough, often enough, to turn one chance into one major.
Price view
At $3.05 you’re being paid like it’s a one-in-three outcome. Footylab’s closer to one-in-two, which is why it’s a clear value tick.
Latest news
Recent reporting has focused on Merrett’s role at Essendon, which is relevant for AGS because even small shifts in forward time can move the needle. Source: AFL 2026: Zach Merrett on new role at Essendon, leader, denied trade to Hawthorn, Brad Scott future
Footylab signal
Zachary Merrett is strong value.
Footylab rates the chance higher than the current price implies, with a +13.1 pts edge.
── Odds
Best odds
3.05
Neds
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
13.1 pts
── Stats context
Stats rating
60.33
Strongest category
match_context
70.4 pts
Best quoted bookmaker: Neds
Risk note
Bookmaker quotes were spread by 0.40, so line shopping mattered, and AGS results can be heavily impacted by late role tweaks.
Charlie Curnow
Footylab verdict
Ripoff, strong. This is the poster child for “too short to touch”: Footylab had him at 65.0% to score, but $1.01 implies 99.0%, a massive -34.0 point gap (strong ripoff). Yes, he’s an elite goal threat on profile, but the market price leaves basically no room for the normal randomness of footy.
The football case (and why it still doesn’t justify $1.01)
Everything in the inputs screams ‘likely scorer’: elite base goal rate, strong recent form, and a big role. But even with all that, a one-goal outcome is never 99% in the real world. Weird game flow, early attention, a couple of misses, or just the ball living elsewhere can beat you.
Price view
At $1.01 you’re paying for certainty. Footylab’s view is “more likely than not”, not “lock it in”, so the price is doing the opposite of value.
Latest news
Club reporting has covered Curnow’s injury status and next steps, which is always relevant context when the market tries to price a player like a sure thing. Source: Injury news: The next steps for Charlie Curnow
Footylab signal
Charlie Curnow is strong ripoff.
The current price asks for more than Footylab's stats support, with a -34.0 pts edge.
── Odds
Best odds
1.01
Dabble AU
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
-34.0 pts
── Stats context
Stats rating
85.2
Strongest category
base_goal_rate
98.4 pts
Best quoted bookmaker: Dabble AU
Risk note
Short-priced AGS bets can look ‘safe’ but are extremely unforgiving; one missed set shot or a role change can sink them with almost no payout to compensate.
Aaron Naughton
Footylab verdict
Ripoff, strong. Footylab’s at 65.0%, the $1.02 price implies 98.0%: a -33.0 point gap, which is a strong ripoff by the rule-grid. Even with a premium key-forward scoring profile, that’s a number you’d only want if you believed a goal was basically guaranteed.
Availability and structure matters
The big issue here is that availability directly impacts the whole forward-line picture. If the medical update has him sidelined, the bet is dead anyway; if he plays under any kind of limitation, the “near certainty” price looks even sillier.
Price view
$1.02 is the market saying “he scores almost every time”. Footylab’s saying “he scores often”, which is a very different statement when you’re staking real money.
Latest news
The Bulldogs’ medical update listed Naughton (knee) as 4–6 weeks. Source: Deep Heat Medical Room | Round 12
Footylab signal
Aaron Naughton is strong ripoff.
The current price asks for more than Footylab's stats support, with a -33.0 pts edge.
── Odds
Best odds
1.02
Dabble AU
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
-33.0 pts
── Stats context
Stats rating
80.76
Strongest category
base_goal_rate
100.0 pts
Best quoted bookmaker: Dabble AU
Risk note
Anytime goal scorer markets are highly sensitive to late selection and fitness news, and ultra-short prices offer minimal protection if circumstances change.
Jye Amiss
Footylab verdict
Ripoff, strong. Footylab had him at 51.3% to score, but $1.07 implies 93.5%, a -42.2 point gap. Fremantle won 103–78, but the price still asked you to believe a goal was almost automatic.
Why the model still likes him (just not at this price)
The goal-kicking profile is strong: base goal rate, recent form, and position profile all point to a genuine threat. That’s exactly why he’s often short. The problem is the market has pushed it to a level where you’re paying for a result that still fails a lot.
Price view
$1.07 is “nearly a certainty” territory. Footylab’s closer to a coin flip, which makes this a clear avoid at the quote.
Footylab signal
Jye Amiss is strong ripoff.
The current price asks for more than Footylab's stats support, with a -42.2 pts edge.
── Odds
Best odds
1.07
Dabble AU
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
-42.2 pts
── Stats context
Stats rating
69.45
Strongest category
base_goal_rate
93.8 pts
Best quoted bookmaker: Dabble AU
Risk note
Even strong key-forward profiles can miss AGS due to supply, matchups, or conversion; short odds magnify that risk.
Aaron Cadman
Footylab verdict
Ripoff, strong. Footylab has him at 51.9%, while $1.07 implies 93.5%, a -41.6 point gap. That’s not a small disagreement; it’s the market pricing him like a near lock when Footylab sees plenty of miss probability.
Scoring path
The underlying scoring indicators are good: strong base goal rate, solid recent form, and a healthy opportunity/role score. That’s why he’ll often be popular in multis. But “popular” isn’t the same as “correctly priced”.
Price view
If you’re taking $1.07, you’re effectively betting he scores nine times out of ten. Footylab’s view is closer to five times out of ten, which makes the quote hard to justify.
Footylab signal
Aaron Cadman is strong ripoff.
The current price asks for more than Footylab's stats support, with a -41.6 pts edge.
── Odds
Best odds
1.07
Dabble AU
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
-41.6 pts
── Stats context
Stats rating
70.53
Strongest category
base_goal_rate
95.2 pts
Best quoted bookmaker: Dabble AU
Risk note
AGS pricing can be distorted by reputation and multi-betting demand; the shorter the odds, the more damaging a single quiet night becomes.
Mitch McGovern
Footylab verdict
Ripoff, strong. Footylab rated him a 43.5% chance, but $1.18 implies 84.7%, a -41.3 point gap. In a close match (Carlton 88, Geelong 84), the market still priced this like a near formality.
What has to go right
The model acknowledges he can score: recent form and base goal rate are both solid, and the explosiveness indicators suggest he can turn limited looks into a goal. But the opportunity/role score isn’t screaming “guaranteed forward focal point”, which is what you’d want at $1.18.
Price view
$1.18 is the kind of number you want on a player who’s almost certain to get multiple genuine chances. Footylab’s probability says you’re paying overs for the one-goal result.
Footylab signal
Mitch McGovern is strong ripoff.
The current price asks for more than Footylab's stats support, with a -41.3 pts edge.
── Odds
Best odds
1.18
Dabble AU
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
-41.3 pts
── Stats context
Stats rating
56.02
Strongest category
recent_goal_scoring_form
79.6 pts
Best quoted bookmaker: Dabble AU
Risk note
Anytime goal scorer bets can be undone by role shifts (including defensive jobs or higher-up-the-ground usage), which is especially costly at short prices.
Daniel McStay
Footylab verdict
Ripoff, strong. Footylab’s 51.9% versus the $1.13 implied 88.5% is a -36.6 point gap. Even in a high-scoring, close contest (Bulldogs 97, Pies 93), that’s still a big “market too short” flag.
Matchup shape
McStay’s scoring profile is respectable across base rate, recent form and position profile, but none of that turns him into an 88% proposition. Key forwards can get iced out by supply, by matchups, or by the ball simply not sticking.
Price view
$1.13 doesn’t pay you for the ways this can lose. Footylab’s closer to a 50/50 outcome, so the price is doing you no favours.
Footylab signal
Daniel McStay is strong ripoff.
The current price asks for more than Footylab's stats support, with a -36.6 pts edge.
── Odds
Best odds
1.13
Dabble AU
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
-36.6 pts
── Stats context
Stats rating
70.56
Strongest category
base_goal_rate
90.9 pts
Best quoted bookmaker: Dabble AU
Risk note
Key-forward AGS outcomes are volatile because they rely on inside-50 volume and conversion; short odds rarely compensate for that variance.
Toby Greene
Footylab verdict
Ripoff, strong. Footylab has him at 53.2%, while $1.12 implies 89.3%, a -36.0 point gap. He’s absolutely capable of scoring, but the market is charging like it’s almost inevitable.
Fitness and role context
The model still rates his scoring profile highly across base goal rate, recent form and opportunity. The issue is that any physical limitation can turn “gets chances” into “plays deeper, moves less, gets fewer looks”, and that matters when the price is this tight.
Price view
At $1.12 you need the game to behave nicely. Footylab’s number says there’s far more miss probability than the odds admit.
Latest news
AFL.com.au reported Greene has been playing through a broken foot. Source: Broken foot fails to sideline skipper Toby Greene amid Greater Western Sydney Giants injury crisis
Footylab signal
Toby Greene is strong ripoff.
The current price asks for more than Footylab's stats support, with a -36.0 pts edge.
── Odds
Best odds
1.12
TAB
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
-36.0 pts
── Stats context
Stats rating
72.88
Strongest category
base_goal_rate
93.2 pts
Best quoted bookmaker: TAB
Risk note
Injury management and late-week changes can materially affect scoring chances, and short AGS prices are particularly exposed to that uncertainty.
Blake Hardwick
Footylab verdict
Ripoff, strong. Before the bounce, Footylab had him at 32.4% to score, while $1.40 implied 71.4%. That’s a 39.0-point gap — strong ripoff territory by the 10-point rule.
How it played out
The final scoreline (St Kilda 67 - 119 Hawthorn) shows the Hawks had plenty of scoring, but that doesn’t automatically make every individual ATS ticket a good one. This is the trap: team points can flow without a specific player being a reliable finisher.
Price view
$1.40 was asking you to treat a roughly one-in-three scorer like a better-than-two-in-three scorer. Even in a big win scenario, that’s a tough price to justify.
Footylab signal
Blake Hardwick is strong ripoff.
The current price asks for more than Footylab's stats support, with a -39.0 pts edge.
── Odds
Best odds
1.40
Neds
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
-39.0 pts
── Stats context
Stats rating
49.63
Strongest category
recent_goal_scoring_form
60.4 pts
Best quoted bookmaker: Neds
Risk note
Anytime goal scorer markets are volatile; team dominance doesn’t guarantee individual goals, especially for non-primary targets.
Joel Amartey
Footylab verdict
Ripoff, strong. Footylab’s at 65.0%, while $1.02 implies 98.0%, a -33.0 point gap. Even with Sydney’s attack humming (170 points on the night), the market price was still asking for near certainty.
Why it’s still an avoid
Amartey’s scoring profile is strong across base goal rate, recent form and position profile, and Sydney’s team attack environment was rated highly. But 65% is not 98%. A key forward can have a good game and still miss the one-goal mark if the goals are shared around or the finishing is off.
Price view
$1.02 is essentially a multi-filler price, not a standalone bet. Footylab’s number says there’s too much miss probability to accept that return.
Footylab signal
Joel Amartey is strong ripoff.
The current price asks for more than Footylab's stats support, with a -33.0 pts edge.
── Odds
Best odds
1.02
Dabble AU
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
-33.0 pts
── Stats context
Stats rating
80.92
Strongest category
base_goal_rate
93.1 pts
Best quoted bookmaker: Dabble AU
Risk note
Ultra-short AGS odds are vulnerable to randomness (missed shots, game flow, shared scoring), and the payout rarely justifies the risk.
Nick Daicos
Footylab verdict
Ripoff, strong. Footylab had him at 48.2%, while $1.20 implies 83.3%, a -35.1 point gap. Even in a match that finished 97–93, the market priced this like a near formality.
The scoring profile vs the price
Daicos can absolutely hit the scoreboard, and the model agrees: opportunity/role and base goal rate are healthy for a mid/half-back who can push forward. But that’s still not an 83% outcome. You’re relying on the right moments, not a guaranteed set of shots.
Price view
$1.20 is the market saying “four times out of five”. Footylab’s closer to “about half”, which is why it lands as a strong ripoff.
Footylab signal
Nick Daicos is strong ripoff.
The current price asks for more than Footylab's stats support, with a -35.1 pts edge.
── Odds
Best odds
1.20
Ladbrokes
Margin
N/A
── Win probability
Odds-implied win %
—
Stats-implied win %
—
Stats edge
-35.1 pts
── Stats context
Stats rating
64.26
Strongest category
base_goal_rate
79.9 pts
Best quoted bookmaker: Ladbrokes
Risk note
Midfield/wing types can be one touch away from a goal or a quiet night; short prices assume the former far too often.
Conclusion
The cleanest way to read this card is: chase the mid-priced edges where Footylab has a real probability gap, and be ruthless about avoiding the $1.01–$1.20 traps that pretend a goal is guaranteed. Round 12 also came with plenty of selection noise across the league, which is exactly when AGS markets can misprice roles and minutes. Source: Pie’s 671-day absence ends as top Dog returns; Swans surprise with FOUR stars to miss — AFL Teams Round 12
If you’re building a watchlist for next week, keep the lesson simple: value usually lives in the “one goal is very live” zone at $2.80–$4.00, not in the short stuff where you’re paying for perfection.
Keep exploring
Follow the linked match pages for live market context or read the approach pages for how Footylab builds fair price and value scores.
Disclaimer
Footylab articles summarise cached market and stats inputs. They are informational only and are not betting advice.
